With this incredible run, Lin's marketing and branding value has gone through the roof. Ratings for the MSG Network have jumped, despite an ongoing dispute with Time Warner Cable. Traffic to Knicks websites has
Jeremy Lin added more believers in his game at Toronto, sparing sports fans from fixating on the Dwight Howard drama and Peyton Manning's breakup with the Colts.
LINSANITY! is sweeping the nation, and you're still fairly certain that that's not even a word. That's OK; it's not, really. But every now and then, a figure from the sports world emerges, words are invented (remember Tebowing?)
New York Knicks @ Toronto Raptors 14/2/12 Jeremy Lin isolates Jose Calderon on the Knicks' last possession of the game, and with 0.5 seconds remaining drains
While Knicks fans and New York City have been energized by the arrival of Jeremy Lin and the teams' six-game win streak, the 23-year-old point guard's success could hurt because it may prolong a dispute that's seen many Knicks games yanked from
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