Posted on February - 27 - 2012 ADD COMMENTS

George Clooney, Berenice Bejo, Melissa McCarthy, Nick Nolte, Christopher Plummer and Jessica Chastain are among the bold-faced names already working their way into the Oscar theater. Also read: 2012 Oscars: Complete List of Nominees With the broadcast

Like the Super Bowl and the Grammys, tonight's Academy Awards will generate a flood of social media commentary — and lots of work for the start-ups trying to track all of that.

There's more suspense at Sunday night's Oscars around the people who won't be getting statuettes than around those who will. Sacha Baron Cohen's red-carpet stunt for "The Dictator" and Billy Crystal's performance as the oldest solo host since the 1970s

Interest in Billy Crystal is high, but viewers may not have enough interest in the nominated movies to stick with the Academy Awards.

Chastain is slated to immediately go into production on the controversial and very secretive film that Oscar-winning director Kathryn Bigelow is making about the killing of Osama bin Laden — being written by Mark Boal, Bigelow's partner in both life

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