Posted on February - 6 - 2012 ADD COMMENTS

With more than 100 million viewers tuned in, the Super Bowl is the single largest marketing platform as evident by the $3.5 million price advertisers were.

With more than 100 million viewers tuned in, the Super Bowl is the single largest marketing platform as evident by the $3.5 million price advertisers were.

By Reid Cherner, USA TODAY To report corrections and clarifications, contact Standards Editor Brent Jones. For publication consideration in the newspaper, send comments to letters@usatoday.com. Include name, phone number, city and state for

WATCH: Brotherhood of Man NBC video promo Super Bowl commercial.

UPDATED! Ford's not pleased with the Chevy truck super bowl ad that implies Ford trucks aren't built tough enough to survive the Mayan apocalypse. How upset are they? They're so pissed the automaker's sent letters to both

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